When constructing a strategic plan in any industry, it is important for leaders of an entity to know where their organization currently stands and how they plan to carry on in the future. This holds true for hospital administrators who are developing a forward-thinking plan for their facility, especially when the planning period is occurring during times of uncertainty.
Creating goals and forming a strategic plan for a hospital will give its staff a feel for how the organization will respond during times and provide a guide for how the hospital can achieve maximum success. Below are a few tips to help financial planners at medical facilities establish a sound strategy during turbulent business times.
Evaluate the hospital
Building a strategic plan is about looking at the healthcare facility with an all-encompassing view, which includes mission, vision and value statements, as well as why the hospital has developed a strong reputation and how it can expand on it, Becker's Hospital Review reported. The strategic plan should exemplify the identity of the hospital as a whole.
There will be times during the budgeting and planning process for hospital leaders to consider their short-term objectives. However, when crafting a strategic plan and putting together financial forecasts, it's important to take a step back to look at the long-term goals. Although the initial impulse will be to constantly change things around to meet market fluctuations, in many cases it's better to slow down, think carefully and return to the fundamentals of strategic planning.
Seek outside help
The medical industry definitely faces unique challenges and complications when it comes to preparing a strategic plan, but that doesn't mean hospital leaders cannot benefit from looking at their peers in other industries to see how they are coping with wide-ranging issues, such as the country's recent economic woes.
The source said it is important for hospital leaders to make sure their operations and plans are flexible and able to adapt if need be. Now, this doesn't necessarily mean that they should constantly overhaul their plans based on minor changes to the marketplace; however, they should have the financial flexibility to alter their strategies if the situation calls for it. Hospital leaders should ask themselves two questions: 1) Do we have the versatility to meet new and existing threats?; 2) Is our operation prepared to welcome change.
Is it time for technology?
One of the important parts of a strategic plan is looking toward the future, and an educated view of the future includes using innovations in technology. Understanding the technologies such as the cloud and budgeting software solutions will play a larger role in streamlining processes and helping medical facilities remain organized into the future. With many staff members tasked with more responsibility as a result of hospitals becoming leaner, the need for efficient and effective technology solutions will not only improve the hospital's bottom line, but help free up employees to concentrate on other tasks.
As medical facilities strive to do more with less and prepare themselves for the future, the need for a realistic strategic plan becomes more critical. Taking the time to assess the market and construct a sound forward-thinking agenda will enable medical facilities to meet unexpected challenges head on.
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