Entrepreneurs often feel like they're fighting an uphill battle when they're trying to get their businesses off the ground. Starting a business isn't always going to go exactly as planned, and there are bound to be some mishaps that entrepreneurs will have to endure along the way. A recent article for Inc. magazine shared some examples of potential mistakes entrepreneurs should try to avoid during the first few months of operating their new businesses.
Not developing a pricing strategy
When entrepreneurs roll out their suite of products and/or services, it's important that they do their homework and understand a solid pricing strategy before putting anything to market. Guessing on price will not only make it difficult to earn a revenue, but it could also hinder the growth of a customer base. Financial forecasting will often help entrepreneurs figure out a way to price their products and/or services.
"At one point in time our customer base requested a lower pricing option," Neil Patel, co-founder of web analytics startup Crazy Egg, told the magazine. "We did it because there was a high demand for it. Although it increased the total number of signups, it decreased our overall revenue."
Not preparing for failure
Starting a company is not always going to be easy. In fact, there are some instances when a business will fail and entrepreneurs will have to work to get back on their feet. Small-business owners need to prepare for these times and have secondary and tertiary plans in place in the event that things don't pan out they way they expected.
"Often when start-ups are portrayed in movies or TV shows, it's a bunch of 20-somethings playing foosball all day and partying all night," Jason Traff, founder of car insurance comparison start-up Leaky, told the magazine. "What they rarely show are the lows that accompany those highs."
Not having a work/life balance
Far too many entrepreneurs burn themselves out and work 12 to 16 hours each and every day. Not only will this take away from the personal life of a small-business owner, but it will also make working more of a grind than something that an entrepreneur truly enjoys doing. Another thing small-business owners must understand is that their business is a professional venture, and they need to separate it from their personal lives. Doing so will make it easier to maintain a healthy work/life balance.
"The reality is you'll never be 'done' with your work, you'll never finish all the tasks, build all the features and have the perfect design," Allan Branch, co-founder of LessAccounting, told the news source. "At the end of the day, around 4 p.m., we close our laptops and go home. Never forget work is here to enable your personal life fruitful."
var addthis_config = {services_compact: ‘facebook,twitter,linkedin’}