Many large corporations would prefer to work with small businesses because smaller operations are able to work more closely on products and services and provide their clients with a more personalized approach. However, smaller firms also can easily become overwhelmed with customers, which can scare off larger companies. In order to attract bigger companies, small firms owners must develop a strategy to improve their sales pitches to the larger corporations that will bring in more business . Use the tips below to aid on planning on how to win the competition for business from large companies.

Build strong relationships
One of the biggest advantages smaller firms have over larger businesses is that account managers and customer service representatives at smaller companies can work more closely with their clients and form stronger bonds. Larger corporations often have thousands of customers, and thus, are unable to provide each with the attention he or she deserves.During the strategic planning process, small business owners should be sure to include policies that ask their staff to build a rapport with all their clients, allowing them to have a stronger sense of trust with their business. 

Always be honest
Many CEOs at larger corporations can see through false attempts by small firm owners to get their business. Small business owners need to stress to their staff to always be honest with all potential clients. By having data-driven information and insights on how the small firm could be the right place for them, CEOs at larger companies will get a better understanding for why they should bring their business to a smaller enterprise.

Understand customer wants and needs
Another advantage small businesses have over their larger competitors is that they can deploy staff to research the needs of potential customers and personalize a specific offering for them. By using business planning software, small firms can craft a unique plan for each of their clients. Software solutions allow businesses to collaborate on projects, while also share their offerings with their customer base. Getting a better idea for the wants and needs of their customers will give small business owners a better chance of attracting the big fish.

Conduct research on potential clients
Small business owners need to understand that better preparation during strategic planning leads to higher levels of success with business prospects. When businesses are creating a plan to bring in new customers, they must give staff members some time to research what these potential clients do and how the firm can better tailor its products and services to meet customer needs. By preparing staff with useful data and information, small business owners will have the opportunity to gather a more diverse and prosperous customer base.

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